Counting the money…
The Ledger
How much money do you want to make?
Say a number and Ben will do the arithmetic — what it is an hour, a day, a week, a year, how much of what you sell it takes to get there, and how many people have to raise a hand for that to happen. Free to use. Nothing to sign up for.
Start here
How much money do you want to make?
No target set.
Or pick a number for the year
Ben’s arithmetic: a 40-hour week, 52 weeks. 2,080 hours a year.
Next
What are you selling?
Add the things you actually sell. If there is more than one, drag the sliders to say how much of the money comes from each. We’ll tell you how many you need to move.
Put a number in above and this fills in.
And then
How many people have to raise a hand?
Not everyone who asks buys. Pick how many do, and we’ll work backward to the number of conversations it takes.
Of every 100 who raise a hand, how many buy?
Set your number and price at least one thing, and this fills in.
The Almanac
The arithmetic is the easy part.
You just found your number. The hard part is knowing what to sell, who to sell it to, and what to charge — and nobody hands you that. So every month we put what we know into a magazine and give it away.
- What is actually working right now, and what only sounds good
- Offers, pricing, and the systems underneath them
- Written for people who build things, not for people who post about building things
- Free while it is new — founding readers get Issue 01 first
Free. One email a month. Leave whenever.
The Journal
While you are here, this is what we think about money.
Free to read, no email required.
The free audit
Now you know the number. Is your business built to hit it?
Most businesses do not have a traffic problem. They have leaks — the missed call nobody returns, the form that goes nowhere, the follow-up that never happens. We will look at yours and tell you where the money is falling out.
- Where leads are going missing between finding you and buying
- What to fix first, ranked by what it is worth
- A written report you keep, whether or not you ever hire us
Get my free auditTakes a few minutes. No call required.
The Ledger is a clarity tool, not a forecast, and it is not financial advice. It does plain arithmetic on numbers you choose, so you can see the size of the job instead of guessing at it.