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The human brain is drawn to CLARITY and away from confusion. 😵
If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow.
We call it DISCOVERY ( 2 to 3 facilitated meetings )...It’s the time we take to get to know you and your target market so that everything we design / create will be built on this knowledge to ensure you get the results you’re looking for.
We see so many advertisements a day our brains need a way to filter out what it thinks is unimportant and not needed. Well designed marketing and brand identity usually gets more attention. Skilled designers know how to offer the message in a way where it's clean and easy to intake. This can be printed material, billboards, web sites and any other method used to deliver your message.
Some people need to see a brands marketing 3 or 4 times before they really take a look and some people need some in their network (friend / family / coworker) to validate a brand before they try it.
Customers go through a series of stages when deciding to do business with you and after they choose you. Need, Awareness, Compare, Validation, Assurance, Delight and Share.
Some people can’t wait to share their exceptional experience while dealing with a brand…it can be through social media, at lunch during work or at the bar. People love to share great experiences.
FKCP is located in Los Angeles, California and has 100% of it's students graduate and 100% of it's students attend or attended college over a 30 year span.