Counting the money…
About
We’re not gurus. We’re guides.
The Giant Maker helps everyday builders make more money, buy back their time, and build something that’s theirs — with old wisdom and modern systems, not hustle. We publish what we learn, and we build it for you.
The philosophy
Humans on top. Technology underneath.
Look at our logo: a person standing on top of a robot’s head. That’s the whole belief. Software, AI, and automation are the base. The human sits on top and directs. Build the systems, and you get to do superhuman things — as long as you never flip the order.
We’re big on systems over sweat, wisdom over knowledge, and business over busywork. There’s nothing new under the sun. We just translate what already works into what works now.
Systems
over sweat
Wisdom
over knowledge
A life
not just a company
Leverage
not hustle
The founders
Yin and yang, and we know it.
Demetrious Reed · CEO
The visionary and the energy. Knows a lot, does a lot, goes down every rabbit hole. The ideas, the brand, the voice. Runs on curiosity and a refusal to make things more complicated than they are.
Kyle Lott · COO
The organizer and the brakes. The spreadsheets, the plan, the accountability — everything on track and making sense. The reason the ideas turn into a business instead of a pile of open tabs.
The mascot
Why Franklin is the face.
Benjamin Franklin is on the hundred-dollar bill. He wrote Poor Richard’s Almanack. He’s practical wisdom, American ingenuity, and the original side-hustler, all in one face everyone already knows. He’s on every cover of The Almanac.
He’s also on purpose. We keep our own faces mostly off the brand so it can stand on its own — a business that can grow past the two of us, and one day be sold. Franklin is the insurance policy. We’re just the editors.
Old wisdom for new money.
Read the Journal, get the Almanac, or put us to work in your business.