Influence Seed is reader-supported. When you buy through links on this site, we may earn an affiliate commission. Learn more
This page might seem daunting, but if you want to avoid the pitfalls of starting a business take advantage of all that we have provided!
It’s very simple…
Instructions
This page might seem daunting, but if you want to avoid the pitfalls of starting a business take advantage of all that we have provided!
Idea Score
Idea Score
Rate each of the 10 factors below on a scale of 0 to 10, where zero is extremely unattractive and 10 is extremely attractive. When in doubt, be conservative in your estimate.
When you’re done with your assessment, add up the score. If the score is 50 or below, move onto another idea—there are better places to invest your energy and resources. If the score is 75 or above, you have a very promising idea—full speed ahead.
Anything between 50 and 75 has the potential to pay the bills, but won’t be a home run without a huge investment of energy and resources, so plan accordingly.
The Business Brain Dump
The Business Brain Dump
Brainstorming can be a daunting task, but it is important to take time and make an effort in this section. Whatever you do here will directly affect the following sections. Some of these questions might seem simple or too obvious but just put down what comes naturally without overthinking things-we want everything out on paper so that our ideas are clear not only to ourselves but also to other people if needed.
What is your business name?
How would you describe your business?
Where will your business be located?
What problem are you solving for your target audience?
What is your solution to solve this problem?
Who are you solving the problem for?
What unfair advantage(s) do you have?
Your Approach
Your Approach
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What is your mission?
What method will you use to accomplish your mission?
What motivates you to accomplish your mission and help your target audience?
The Market
The Market
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Who is a close competitor?
What are they doing well that you want to adopt?
What is one of their weaknesses you can improve on?
The Market
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What is a business outside your industry and market that you admire?
What would you like to adopt from them?
How would you apply it to your business?
Target Audience
Target Audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What is their name?
What do they do?
What is their age range?
What is their gender?
What is their ethnicity?
Are they married?
Do they have kids?
What is their annual income?
What is their educational level?
Do they live in a home or do they rent?
Target Audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Where do they live?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Target Audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What is their worldview?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What are their interests?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What are their aspirations?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What challenges do they face?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Target Audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What are their attributes?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Target Audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What companies do they like and why?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What major personalities or thought leaders do they listen to?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What social media platforms do they use?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
How do they get their information?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
How do they want to be communicated to?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Target Audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What pain points or friction do they want to avoid when it comes to your industry?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What pushes them to make purchasing decisions?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Who had these customers before you?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Target Audience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What else do you think you need to know about your target audience?
The brand
The Brand
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
How do you want your target audience to describe you?
Come up with 4 to 6 words or short phrases for the question prompt below
Choose your top 3
Then choose your favorite one
How do want to you sound to your target audience?
Come up with 4 to 6 words or short phrases for the question prompt below
Choose your top 3
Then choose your favorite one
How does your target audience feel after interacting with you?
Come up with 4 to 6 words or short phrases for the question prompt below
Choose your top 3
Then choose your favorite one
What tangible impact do you have on your target audience?
The Brand
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
What values do you and your target audience share?
Come up with 4 to 6 words or short phrases for the question prompt below
Choose your top 3
Then choose your favorite one